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Early adopters, should they be targeted first?

bởi "Shopify Digest" <email@email.shopify.com> - 11/01/2019 20:27:39

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    ENTREPRENEUR DIGEST

Why the Creator of Qwerky Writer Says You Should Focus on the Early Adopters First

When you're launching a product that your market isn't familiar with, especially through a Kickstarter campaign, it's better to focus on those customers who would be the first to fully embrace it and advocate for it. In this episode you'll learn from Brian Min of Qwerky Toys, the creator of Qwerky Writer: a typewriter-inspired wireless mechanical keyboard. Find out why he focused on winning over early adopters, before looking at the entire market, in order to successfully launch his product.

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