How Modify Watches Validated a Million Dollar Idea With an Imperfect Product
Fail fast or die slow. That's the frame of mind you need when you're validating a new business idea. And that's exactly the approach Modify Watches took when they rolled out a minimum viable product that was far from perfect but "perfect enough" to test the market. In this episode, you'll hear from Aaron Schwartz of Modify Watches who took the lean startup approach to selling custom watches hand-assembled in San Francisco, California.